WIDANINGSIH; MULYANI, D. .; TAREN, D. . S. Pengaruh Inovasi Produk dan Customer Relationship Management (CRM) Terhadap Keputusan Pembelian Konsumen di Delisa Delicious Kabupaten Purwakarta. Jurnal Bisnis, [S. l.], v. 14, n. 1, p. 1–18, 2026. DOI: 10.62739/jb.v14i1.171. Disponível em: https://jurnal.stieb-perdanamandiri.ac.id/index.php/ilejurnalojs/article/view/171. Acesso em: 18 aug. 2026.